I am an upper-middle class, female Baby-Boomer.
I can afford a few acres away from the hussle of
the city, where I enjoy living off of the land.
I vacation at the family condos, on a whim.
Why am I telling you this?
I represent 80% of the money spenders in the real
world, and on the Internet.
I would imagine that I am very much like your
wife or mother.
Dear Webmaster, please keep this in mind when you
are trying to part me and my money.
As I go through the hundreds of email that I
received each day, I can not decide if it
reminds me more of road rage or a convention of
carnival workers.
The reading is loud, brash, and speaks to me as
though I had no common sense or values.
These people seem to believe that I will
mindlessly obey, anything I am told.
Even the headlines in my email box are rude,
Below some examples:
$$$How to Make $40K - Really Fast$$$
(and this one was in purple and red.)
Thea, This Is The FINAL NOTICE!!
(Of what? Are you threatening me?)
When Was the Last Time You Felt Sexy?
(Not a question a stranger should ask.)
NO OTHER HOSTING COMPANY can give you all this!
(that's not what the other ten hosting companies
in my email box are saying)
THEY ARE ALMOST GONE!!! BEG, BORROW OR STEAL!
(I don't beg borrow or steal, thank you. Why are you so
LOUD?)
Immersion TouchWare You Want It!
(This is almost as fresh as the 'when was the last
time you felt sexy' headline )
I think you get my point. If someone were
standing in front of your mother or wife
speaking in such a manner, you might even feel
the need to speak up and correct their manners.
If you would like to make a sale to a lady, you
must treat her like a lady.
I choose to shop in stores where I am treated
nicely. The Internet is no different.
I do business with people who take the time to
know my name, my likes and my dislikes; people
who respect me and are glad to see me.
I do business with people who become my friend,
and truly look out for my best interests.
I enjoy humor and whimsy, cleaver is even better.
Please, always present yourself with good taste
and with class.
Thea Swafford
http://Secrets-To-Your-Successful.Com
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