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"Running both the Home-Base and ....
Secrets To Your Successful Dot Com
....the Business with wisdom and humor "

EXCUSE ME, ARE YOU SPEAKING TO ME?


I am an upper-middle class, female Baby-Boomer.

I can afford a few acres away from the hussle of the city, where I enjoy living off of the land.

I vacation at the family condos, on a whim.

Why am I telling you this?

I represent 80% of the money spenders in the real world, and on the Internet.

I would imagine that I am very much like your wife or mother.

Dear Webmaster, please keep this in mind when you are trying to part me and my money.

As I go through the hundreds of email that I received each day, I can not decide if it reminds me more of road rage or a convention of carnival workers.

The reading is loud, brash, and speaks to me as though I had no common sense or values.

These people seem to believe that I will mindlessly obey, anything I am told.

Even the headlines in my email box are rude, Below some examples:

$$$How to Make $40K - Really Fast$$$ (and this one was in purple and red.)

Thea, This Is The FINAL NOTICE!! (Of what? Are you threatening me?)

When Was the Last Time You Felt Sexy? (Not a question a stranger should ask.)

NO OTHER HOSTING COMPANY can give you all this! (that's not what the other ten hosting companies in my email box are saying)

THEY ARE ALMOST GONE!!! BEG, BORROW OR STEAL! (I don't beg borrow or steal, thank you. Why are you so LOUD?)

Immersion TouchWare You Want It! (This is almost as fresh as the 'when was the last time you felt sexy' headline )

I think you get my point. If someone were standing in front of your mother or wife speaking in such a manner, you might even feel the need to speak up and correct their manners.

If you would like to make a sale to a lady, you must treat her like a lady.

I choose to shop in stores where I am treated nicely. The Internet is no different.

I do business with people who take the time to know my name, my likes and my dislikes; people who respect me and are glad to see me.

I do business with people who become my friend, and truly look out for my best interests.

I enjoy humor and whimsy, cleaver is even better. Please, always present yourself with good taste and with class.

Thea Swafford
http://Secrets-To-Your-Successful.Com

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